Population analytics and targeted mobile marketing.
Market Locator is a service for targeted mobile marketing and analysis of location, which is brought to you on the Slovak market by Slovak Telekom, Orange Slovakia and O2 Slovakia. The solution is based on know-how and software from a Slovakia based company Adastra Partnering and utilizes anonymized and aggregated data sets from residual data of telecommunication operators. Marketing communication is delivered through a variety of channels such as SMS, email, billboard, digital out-of-home or targeted post. This communication is delivered as targeted in terms of location and recipient characteristics.
Market Locator consists of two components, or two main use-cases: Business Intelligence (population analytics) and targeted mobile marketing.
You can register for free here.