What are the benefits of targeted SMS marketing?

Not a very frequent marketing channel, but SMS campaiging has many advantages, many recall the well known advantages of the online environment.

  • SMS allows a direct, targeted communication, like in on-line
  • The ability to target campaigns to specific locations
  • High flexibility for reaching a last-minute offers
  • SMS allows you to increase traffic if it is low because execution is very fast
  • Posibbelity effective communication with existing customers
  • SMS can receive almost every phone and nearly every user is able to work with SMS
  • SMS channel is very convenient also cost

And why is SMS marketing so effective?

Here are some statistics about the SMS messages that speak for themselves:

  • SMS opens up to 98% of respondents, while email only less than 20%
  • The recipient SMS message, usually read SMS message 5 minutes from the time of delivery
  • A large majority of e mail is spam, while SMS is just a very small percentage
  • To offer with call-to-action for example through SMS coupon in response usually at least 10-15% of respondents, while for direct mail or email campaigns, it is only 1-3%.
Why should companies add text message to their marketing mix?

Why should companies add text message to their marketing mix?

 

For who is the best SMS marketing?

SMS marketing has proved very effective tool in a variety of retail operations, services (restaurants, cafes, cinema and hairdresser), but also in the financial sector and tourism.