Market Locator enables you to create your own private data layers and vizualize these on top of the data purchased. Use this to:

Visualize the locations of your stores
Understand the locations of your competitors
Visualise where certain events have happened
Filter the visualised data
Target campaigns around your locations
Coming soon

How to vizualize your private data

Market Locator enables you to vizualize data you upload into a list. Here we share with you how to proceed in vizualizing your data.

1. Create and define a list to store your private data

Head over to the list section. Click on "Create new list" and follow the instructions.

  1. List template: Geo data (if you already have the data with a GPS coordinate - Latitude and Logitude) or Addresses (we can geocode your list for a small price) or Area Data (if you have your data as polygons)
  2. Name your list and provide a short description so that you know what sort of data you have in the list
  3. Define the columns you will need. Some are required, others can be easily added. Let's say you also want to filter by store type, just add a new column, type "string" and name it "Store type". In the imported file you can then include such a column and subsequently use it to filter the data layers
  4. Click on "Save and Import"

2. Import your private data

Read about importing data in this article.

3. Vizualize the data on a map to make sure it's ok

In the list detail or in the list overview you can create a view of the points in the list to test if everything went well. Click on "Visualize"

Visualize own data in Market Locator

4. Create a data layer

If data seems ok, you can continue and create your own data layer. Click on "Create data layer" and continue as indicated below:
Creating a data layer in Market Locator - part 1

Next you can define what information should be contained in the buble when you click on the point on the map. You can include information from the list, such as name of the location, the address, what the sales where in the given store, it's category etc. You can choose what the points on the map should look like, or define which column contains the thumbnail for that particular point.

Creating a data layer in Market Locator - part 2

Finally you define what filters should be available for that given data layer. On the map you will have these available to filter the presented data.

5. Using your private data layer

Head over to the map. You will find your new data layer in the left section "Filters". Turn it on to see your data.

Private data layer in Market Locator